Welcome! How are you today?
Last weekend we visited the studio & boutique of artist Alexandra Wolf from
Black Baroque on Etsy.
(Click here if you missed it). Today Alex is back to share a bit about her Etsy shop and the inspiration behind her fantastic creations. She is also generously sponsoring the new Thursday Giveaway - more info on this after the interview.
I'm running behind today so Alex and Poni's loquacious bird, Merlin has agreed to conduct the interview for me. (By the way, click the captions on any photo for more info about each piece.) From Merlin's bio: "Merlin was offered a job with Rolling Stone magazine, but they would not allow him enough breaks during the day, to play with his tiger who he is in love with. So he keeps a low profile and is a sort of, silent partner with Black Baroque. However Merlin (and Poni will attest to this) being a chatty birdie, is not too silent!"
Merlin: What inspired you to open Black Baroque?
AW: I love collecting rare antique books, miniature, 1 -2 inch books are my favorite. I have been collecting for years. Here is Cinderella. I received this book for my birthday. It is a very rare book with the illustrations all being in the center of the book. All of the pages with illustrations are different sizes. It is so beautiful.
AW: Being an artist much of what I create whether designing my retail store interiors, a room in my home, or new products, I am completely inspired by images from long ago. With my illustrating and photoshop work, and my love of antiquing, it all just came about as an extension of who I am and what I have a passion for.
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| When the book is open to the center there are smaller pages inside |
Merlin: How did you come up with the name of Black Baroque?
AW: One rainy day, I was arranging vibrant vase of daisies to help chase away the gloom. Against the backdrop of a darkened stormy sky, the bright bouquet of flowers stood out all the more. I took a photo; it was so beautiful that I framed it in the Black Baroque Frame I use over and over again in my shop! That frame and picture, along with the black raised words on antique book pages, and my collection of antique books, inspired me to create Black Baroque and name it Black Baroque.
Merlin: Is Etsy your day job?
AW: Yes it is and I love it! I had 4 Retail Stores over the past 10 years. The last one was named after my puppy, Poni, "Poni's Parlor" Gifts with a Twist. I sold gifts for people and pets. You can see photos of my gorgeous pink, white and black store in last Sunday's Studio Tour.
I had recently closed the store as I had moved to a new area, by the ocean, 2 hrs away from where it was located. I have a new product I will be manufacturing this year using the same company in China I used for our Pet Lounge products. But other than designing that in my spare time, etsy is my full time job.♥
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| Poni's Parlor - Gifts With A Twist |
Merlin: Tell us a bit more about President Poni.
Well I really work so he can have more toys. He came to me as Shadow from a breeder; after I had lost my Beloved Dakota, I was devastated. But God gave me Silly Poni as all he does is make me laugh everyday. I renamed him Poni, as he trotted and cantered so much like a pony! He has his own website that I designed/illustrated all his products and pages. I stopped selling his products online, as he was complaining there wasn't enough time for frisbee but kept the website up it is so cute. shadowsbeautypalace.
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| Poni's Dogcart, I pimped it out myself. Sometimes Poni and I just go out for a quick ride and end up getting home 3 hrs later. So many neighborhood kids want a ride. |
Merlin: What other products have you created?
AW:I had a cardigan line called "Comfy Cardigans" which was featured in Country Living in 2004. It employed over 20 Grannies as we called them who were retired and this gave them extra income sewing our garments for us.
I also designed bowl sets for pets and the cutest ball sets for pets manufacturing them out of China. You can see them at ThePetLounge.com. The bowl sets were featured in Country Living, Cat Fancy, The New York Post and over 25 other magazines. Both lines, cardigans and pet products, were in stores all over the USA and in Europe too. The Pet Lounge was inspired by my Beloved Dakota. Once he passed away I closed it but keep his website up in memory of him. Over 50 animal charities were supported with sales from The Pet Lounge, including "Phinney's Friends" in Boston. Phinney's cares for the pets of people who have HIV/Aids so their pets can keep living with them even though they have become to ill to care for them.
Merlin: What did you do before you started creating your own products?
AW: I was an agent in NYC for film directors who shot feature films, commercials, and music videos. I learned a great deal about products, advertising, marketing, graphic design, etc, during those years as well as I just had a blast!
Merlin: What would you tell other artists or people who are searching for their artistic talent?
AW: Do you what you love! Find your passion and from that your talent will grow. To me everyone is creative, they just have to find their gift. I just do what I love whether I make money at it or not. Usually the more fun I have, like my prints, the more successful I am. If a person just comes out with a product because they see another artist doing well, it will never sell as well for them as their heart is not in it and their heart did not create it. Plus they do not get the satisfaction of it really being their own. But if they get in touch with what they really love, then they will have list of things to make like I do with my prints which is a mile long. In addition to all the other things I have yet to create in the future.
Merlin: What are you most thankful for?
AW: My little Poni and my birdie, Merlin. It is a wonderful life, taking Poni to the beach for frisbee, antiquing most weekends, eating at outdoor cafes in the summertime, or just sitting on the porch having wine and chatting with friends. I am very blessed with my little family that loves me and I love and worship them back.
(This interview is adapted from one which originally posted at BlackBaroque.etsy.com)
Thank you Alexandra (& Merlin) for that fun interview. And for sponsoring the new random drawing.
In 2 weeks one lucky winner will win their choice of print from BlackBaroque.etsy.com! Want in on this great giveaway? Simply leave a comment on my blog before 1 a.m. (EST) on 12/2 and you are entered. It is that easy. The hard part is going to be picking your favorite print if you are the winner! Winner will be randomly selected. This drawing is open worldwide with free shipping.
Once again, thank you to those who stop in and leave their thoughts. Many of the artists featured have mentioned just how much your feedback means to them. It is your interest in these interviews, studio tours & giveaways that keeps them coming.
Want to find out more about Alexandra's world? Visit the links below
for Musical Monday? 
, then added some 
(also Derwnts) plus a touch of 
& 
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